Selecting a scent for your room is as important as hand picking your furniture or art! In fact, it’s the most powerful tool you have when creating an ambiance or mood. Research has shown that 75% of emotions are generated by smell.
‘Smell is a potent wizard that transports you across thousands of miles and all the years you have lived.’ Helen Keller.
Scents can revive memories and feelings in an instant. A sort of memory time stamp. Nostalgia for a particular summer spent in jasmine-filled air, or perhaps memories of cosy times by a wood-fire.
For a while now, signature scents have become the secret weapon of international luxury hotel chains, deftly vented through ducts and infiltrating guest memories and emotions. Air Aroma, a firm that specializes in scent strategy describes the Sofitel’s signature scent as “…a sophisticated fragrance that embodies the brand’s iconic French luxury. Bright notes of Bergamot fig, White Rose, and Jasmine of Grasse compliment the brand’s design aesthetic while Sandalwood and Lentisque exude sophistication.” Retailers are following suite with this exquisite form of sensory marketing.
At home you can recreate a sensory haven with one of these diffusers.
Image: Archi Lovers
Image: Studio VM
Recently, London-based fragrance maker Laboratory Perfumes collaborated with artist Zuza Mengham to translate scent into solid form in the shape of a prism. Read more about it here.